![]() Joe Harris, a copywriter and illustrator at the Dancer Fitzgerald Sample advertising agency, created the trademark animated Trix rabbit, who debuted in a 1959 television commercial. In that same announcement, General Mills said they would revert to the puffed fruit-shaped pieces, which happened around late 2018.īy 1955, just one year after Trix's market debut, General Mills experimented with a rabbit puppet as a potential Trix mascot. The four-color, non-artificial-dye/flavor version would continue to be sold. On September 21, 2017, General Mills announced that the six-color version of Trix cereal would be reintroduced back to the market and that artificial dyes and flavors would be utilized to do so. Trix would go from six colors to four because satisfactory natural alternatives were found for orange, yellow, red, and purple, but not blue or green. In 2015, General Mills announced it would no longer use artificial colors in its cereals, and Trix would be among the first to change. Mexico was the only country to maintain fruit-shaped pieces until around late 2018, when they were reintroduced globally. In 2007, Trix reverted to their original shapes in the United States. The cereal originally used spherical cereal pieces, but in 1991 these were changed to puffed fruit-shaped pieces, presumably to avoid clashing with Berry Berry Kix when it was introduced in 1992. Trix Swirls have since been discontinued and the pieces in the original Trix were changed to their original 2007 flavor and shape lineup in 2014. A new flavor, "Wildberry Red Swirl", was introduced in 2011. ![]() Later, Trix Swirls were introduced, with flavors such as "Rasp-orangey orange swirl" (a mix of the Orangey orange and Raspberry red flavors). ![]() General Mills' Yoplait division produces a Trix-branded yogurt marketed to children with sweetened fruit flavors such as "Watermelon Burst". In 1991 and again in 1995, the cereal pieces were given a brighter, more colorful look. The original cereal included three colors: "Orangey Orange" (formerly named Orange Orange), "Lemony Yellow" (formerly named Lemon Yellow), and "Raspberry Red". The original Trix cereal was composed of more than 46% sugar. General Mills introduced Trix in 1954 as a sugar-coated version of its popular Kix cereal. The Trix trademark is also used by Yoplait for a line of similarly flavored yogurt marketed toward children. It is based on the yogurt created by yoplait in the early 1950’s. The cereal consists of fruit-flavored, sweetened, ground-corn pieces. Trix is a brand of breakfast cereal made by General Mills in Minneapolis, Minnesota, for the North American market and by Cereal Partners (using the Nestlé brand) elsewhere in the world.
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